about

The Lighthouse Project

YouthFocus



Yes, I will get tattooed as part of the execution.



Youth Focus runs one day workshops to help at-risk young people aged 12 to 25. One such workshop resulted in 'The Lighthouse Project' - an initiative that encouraged men to signal their willingness and ability to serve as a literal beacon of light to other young men. Young men who may be in need of someone to talk to about mental health. A customisable tattoo served as this signal, which I stepped up to receive on day one (that’s me above, with my buddy Nicky). 







Tattoo templates
(below)







Social video
(above)



Full page press encouraged donations

Dustin de Souza,
Senior Creative