Various
TVCs
I’ve long partnered Creative Directors given my focus on craft, so there’s a stack of TVC work here. Highlights include an ad from the pov of fire, a funny industry safety spot, some travel ads & a milk spot.
Department of Fire & Emergency Services - I am fire.
90% of Western Australia is bushfire prone. Bushfires are unpredictable and happen every year but the single biggest killer is indecision. We created a campaign to encourage your family to talk about their fire plan.
Western Power
Instead of launching a platform heavy on regulatory language and instruction, this safety campaign taps directly into the language of teamwork and mateship, where everyone looks out for each other, works as a team, and sticks to the ‘Game Plan’.